Grace’s most recent writing assignment was to find two ads for similar products in a magazine and then write a short essay comparing and contrasting them. She found these two ads for face creams that will supposedly help you look younger. (I could easily go into a rant about how much I despise our society’s love for this sort of thing, but I’ll spare you.) 😉
So, here’s what Grace had to say about the two ads she chose:
The brands OLAY and Origins each have an ad for anti-aging cream in a magazine. Both of these ads make their products sound scientifically advanced, using micro-sculpting technology for OLAY and raspberry plant stem cells for Origins. Also, they both have the bottle of cream in the picture to let you know what to look for in the store.
Origins seems to lean toward a bright, natural feel, telling you that nothing can actually erase wrinkles, but their cream uses natural ingredients to help your skin stay healthy while making you feel good about yourself. OLAY presents a flashy, modern feel, telling you that their cream uses the latest technology and ingredients to make you look younger fast.
Also, OLAY focuses your attention on a model, practically telling you that if you buy their cream, you will end up looking beautifully young, like her. They don’t have very many words, so that they won’t distract you from the picture-perfect user. Origins has no model, and focuses your attention toward the small paragraph they have about the cream. They use statistics to tell you that lots of people use their cream. They also tell you, honestly, that their product won’t erase your wrinkles right away. They say that their cream actually protects your skin, making you look and feel younger.
In conclusion, OLAY says their cream makes you look younger, and Origins says their cream makes you feel younger. Which cream would you choose?